Lifecycle email & SMS
A quiet engine forrepeat revenue.
We sit beside your storefront and quietly do the unglamorous work — turning the list you already have into a second checkout line that never closes.
Selected work
A small window into the inbox.
Sample flows — every brand's emails are built and tailored to their own voice and products. Tap a thumbnail to swap the featured email.
Welcome series
Brand intro · founder voice
01 / 06
The method · 01 – 05
Five flows hold the whole thing up. Almost nobody runs all five.
For most stores, a quarter to nearly half of email revenue is sitting unclaimed. We build the five flows underneath everything else — written for your voice, measured against your P&L.
01
Welcome
The first handshake. Tell the brand's story, earn the open, and move someone from curious to customer.
- Founder-led intro
- Guarded first-order offer
- Path to the hero SKU
02
Cart recovery
Most stores let one-in-five carts walk out the door. We bring them back without slashing margin.
- 3-message arc
- Objection-aware copy
- Live product blocks
03
After the order
The window where loyalty is built or lost. Onboard properly, ask at the right moment, sell the next thing later.
- Usage & education
- Timed cross-sell
- Reviews + UGC asks
04
Win-back
Subscribers don't churn overnight — they drift. We catch them while there's still a reason to come back.
- Recency-aware segments
- A genuine reason to return
- Clean sunset for inbox health
05
Browse signal
Someone lingered on a product and left. A short, personal nudge usually beats another sale email.
- Product-view triggers
- Light, human copy
- Recommendations they'll actually open
Industry benchmarks
Reference numbers from across DTC email programs — not specific Retain Co results.
25–40%
Of email revenue most D2C stores never bother to collect
1 in 5
Abandoned carts a well-built flow brings back to checkout
Always on
Flows keep working through holidays, weekends, and 3am
EN · ES
Two languages, one voice.
We write and ship in English and Spanish from the start — not a translation tacked on later. It opens the door to US Hispanic buyers and Latin American shoppers most teams never bother to greet properly.
Curious what your list could be doing for you?
Retain Co · Miami, FL · leo@retainco.co